A scheduling tool for a florist who hated every app on the market.
She kept the parts she liked from a paper calendar and dropped the rest.
I build tools for the problems you stopped trying to explain.
The ones too specific for an app, too small for an agency, too weird to bother anyone with. Those are the ones I like.
What this actually is
Not an agency. Not a consultant. Closer to a lab.
I spend my time out at the edge of new technology, in the AI tools and half-built ideas most people don't have the hours to chase. I go deep, figure out what is genuinely useful, and throw out the ninety percent that is hype.
Then I come back and build something specific. Not a product for a market. A tool for one person with one real problem, the kind of thing that should already exist but doesn't, so you have been working around it for years.
This usually starts with a free audit. Send me the weird, annoying parts of your work, the things you have stopped trying to explain to software, and I will tell you what I think I can build.
A few of the weird ones.
Concrete problems for concrete people. The names change. The shape of the work doesn't.
An image library for a portrait studio buried under twelve years of unsorted sessions.
It tags and finds shots faster than she can remember the client's name.
A quoting calculator for a contractor who was doing the math on the back of envelopes.
Same numbers he always used. Now they don't get lost in the truck.
So, what's the weird thing?
You already know how to reach me. If something came to mind while you were reading, that is the one. Tell me about it.
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